Many, if not most areas in Mexico have traditional local liquors that are produced on a small scale in the community.
For instance, in Comala, Colima, the local liquor is called ponche, and is produced and sold in dozens of small shops throughout the town.
In Xico, Veracruz, the town liquor is called torito (like the word for a small bull). It comes in many flavors, the most popular being made from a berry (mora) or a mixture of green plants and herbs which they call verde. Other popular flavors are derived from peanuts or other nuts.
Here is a vendor of torito selling bottles from the window of her home, with a banner of Maria Magdalena, Xico's patron saint, looking down.
